The lineup — and the road to launch
Weekend Games is building a family of analog games. Sink It leads the way to Shopify in May 2027; more are in concept development. This is the shared operating system for the whole build.
Where each workstream stands
Products
The whole line at a glance — scan status, margin, and next action; open any SKU for the full picture.
Brand
The through-line for every SKU — positioning and palette hold identity steady; the audience board is Jason’s.
Positioning
Palette
Royal blue leads the identity; pastel yellow, blue and lime keep it light and playful.
Brand direction
Strategic pillars from the research — the throughline every SKU, segment, and campaign should ladder up to. Click any field to edit; saves live.
Retail segments
Where the line goes to market — the channels and buyers each SKU is built to win, and the role each plays.
Target customers
Who we’re building for. Add a profile for each core buyer — name/segment, who they are, what makes them buy, and a photo.
Timeline — Aug ’26 → May ’27
Back-planned from the May 2027 launch. Bars are active months; circles are milestones.
Milestones
Key milestones
Forecasting
A connected model — change the retail price or a landed-cost scenario and every number, the chart, and the Overview KPIs recalculate together.
Gross margin vs. landed COGS
The model
A pair (2 targets + 4 balls incl. moneyball) roughly doubles target material vs. one — hitting ~70% takes discipline on target size and foam build.
Projected first-run P&L
Units across DTC and wholesale, using the retail price and target landed COGS above — edit the assumptions and revenue, cost, and profit recompute live.
Revenue → cost → profit
Assumptions — edit live
Saves for the teamGallery
Every product’s imagery in one place — pulled live from each SKU. Add photos in a SKU’s Assets tab and they appear here automatically.
Notes
A running tracker for tasks and meeting notes — add a row, expand it, tag it to a milestone, and check it off. Everyone edits the same list.