The lineup — and the road to our first launch

Weekend Games is building a family of analog games. Sink It is our first SKU, launching on Shopify in May 2027; more are in concept development. This is the shared home for the whole build — products, timeline, forecasting, imagery, and decisions.

Sink It launch — where each workstream stands

Products in the Weekend Games family

Sink It is our first SKU and the one on the launch runway. The rest of the lineup is in concept development. In Edit mode, tap any module to change it, or add a new one.

Editing on — tap a product module to edit its fields, or add a new one. Changes save for everyone.

Brand — positioning, palette & audience

The through-line for every SKU. Positioning and palette hold the identity steady; the audience board below is Jason’s.

Editing on — edit the positioning text, add/remove tags, and click a swatch to change a color. Changes save for everyone.

Positioning

Palette

Butter + powder-blue carry the play/optimism; deep green grounds the wordmark; coral is the accent for callouts and energy.

Audience board — Jason’s to build

Timeline — Aug ’26 → May ’27

Back-planned from the May 2027 launch. Bars are active months; circles are milestones. In Edit mode, drag bars to move or resize them, and use the panels below to add rows and milestones.

Editing on — drag any bar to move it, drag its edges to resize, drag a milestone dot to reschedule. Add/rename/remove rows & milestones below.

Product Brand Activation Milestone

Key milestones

Forecasting

A connected model — change the retail price or a landed-cost scenario and the gross profit, margins, chart, and headline numbers all update together (and feed the Overview KPIs).

Editing on — change retail price and COGS scenarios below; everything recalculates live and saves for everyone.

Gross margin vs. landed COGS

← lower cost = higher margin

The numbers

A pair (2 targets + 4 balls incl. moneyball) roughly doubles target material vs. one, so hitting ~70% takes real discipline on target size and foam build. Refill ball sets = the built-in add-on SKU.

Product & lifestyle renders

Approved concept renders. These are AI concept mocks for direction — swap in production-sample photography after the January shoot.

Notes

A running tracker for tasks and meeting notes. Add a row, click to expand, drop in details, tag it to a milestone, and check it off when it’s done. Everyone with access edits the same list.